What is technology’s role in marketing?

Retailer and omnichannel marketing force Alex and Ani has experience crazy growth over the past five years – growing from $2 million to over $200 million in sales. Giovanni Feroce, past CEO at A&A, shares how they managed this, and steps you can take to experience the same success.

Most retailers have omnichannel wrong.

According to Giovanni, a true omnichannel encounter requires an evolving customer experience enhanced with best-in-breed technologies. Your goal should be to use technology to improve every interaction your consumer has with your brand, to increase the value you offer them at every touchpoint. And technology should help you talk with your consumer at a personal level to serve them better on every channel.

As consumers demand real-time control of every possible experience they could have with us, we need to be ready.

This online marketing class will teach you how to stay relevant to changing consumer needs through the digitization of in-person experiences and the combination of innovative strategy with top-notch technology.