When you see a great catalog shot it tells a story and instantly creates desire. You are intrigued, inspired or just dazzled by it. Jim Bowie (yes, related to that Jim Bowie) has been wowing customers with beautiful photography for years. Not only is he an award winning photographer he is a terrific teacher.
What does emotion add to photography?
Proper lighting can actually create and control reactions. It can make a dull product into a hero. It can make you want to snuggle into something warm or delight in something adorable. Lighting is what photographers paint with and understanding how lighting ties into brand and creates a reaction with the customer can turn adequate photography into great photography, the kind that increases response, the kind that customers remember, the kind that sets a brand apart.
Learn the properties of light
In this class on catalog photography lighting Jim will walk you through the tools you have at your disposal: Contrast, direction, color and brightness. Jim shows you how to combine and control each property and shows before and after shots so you can see the difference each makes to the overall appeal and brand strategy.
This catalog photography lighting course will show you how using the right lighting can establish an emotional response, set a mood and engage the customer. Like any good class on basic lighting this one will give you the information you need to create inspiring, evocative and interesting catalog images. Put the principles you’ll learn to good use in your next catalog shoot and show us what you come up with!