What’s the best use of your on-line advertising dollars?
A lot has changed in the on-line advertising world over the last few months. This Pub Talk, with Cat-U Dean of E-commerce Chris Middings, focuses on the e-commerce trends for 2015 he sees shaping online advertising. Chris discusses the changes he is seeing in Google Shopping including click-to-buy and changes to how you will, or won’t, be bidding on keywords. Chris offers insights into Amazon’s Strategies, and discuss how these changes will affect your company’s on-line efforts. There are ways to thrive in Amazon’s shadow and Chris has some good advice to share.
One of the best uses of e-commerce is using digital to drive retail sales. Chris covers some ways to get more out of your campaigns and even discusses how weather affects consumer behavior (not that we’ve been having any weather lately here in the Northeast!). Chris wraps up with a discussion on retargeting, something we all want to learn more about.
Chris always brings new insights and smart marketing tips to his Pub Talks. 2015 is already shaping up to be a bumpy ride, keeping an eye on the e-commerce trends will help you make smart choices in the coming year.