Gina Valentino is passionate about analysis and she’ll show you exactly why the method you choose to analyze data can have a huge impact on your overall marketing strategy.
Get the whole picture
Many marketers only rely on Dollars per Book analysis to guide their strategy. It provides great insight into overall catalog performance but it isn’t the whole picture. Gina shows you why you should also look at response rates to understand how different segments of your list are performing. This gives you better insight into how prospects are likely to respond over time.
This catalog marketing class will walk you through evaluating your prospecting results using both Dollars/Book and Response Rate. Gina shows you how to set up your data and provide step-by-step instructions. She explains what insight you can get from each method of analysis. By looking at both the short term and long term outcomes you will be able to see that each method will offer different results.
If you are interested in increasing response and improving your marketing strategy this catalog marketing course is a great place to start.