If you are new to direct marketing strategy, you may not have heard the term “squinch”. Industry insiders know that “squinch” is the primary way to measure how well a product sold relative to the amount of space you gave it in a printed piece.
This class is a step-by-step explanation of how to develop and construct a Square Inch Analysis for your catalog.
Gina will show you how to set up your spread sheet, give you help on what to evaluate and why, as well as tips on how to get it done faster and easier. Whether you are new to Squinch or just want to refresh your best practices, this marketing class provides hands on information you can use right away.