What is great catalog design? Why are some catalogs easier to shop than others? Like the laws of physics, there are some catalog design rules that have stood the test of time. Veteran catalog designers understand that pretty catalog design isn’t always good catalog design. Effective catalogs have to engage the reader. Products need to go in the spots where customers are most likely to see them. And nothing should get in the way of a good shopping experience. Over time catalogers have developed rules that have been tested and honed to produce results. Learning these rules is the fist step to becoming a successful catalog designer.
Learn simple catalog design rules that increase response
In this very tactical creative session, you’ll learn the rules of hot spots, eye flow and the hierarchy of how people process information. Using these tools in your catalog design projects will increase time on page, increase customer interest and increase response. In this session, industry veteran and recognized catalog design expert Lois Brayfield explains what the rules are and provides detailed examples of how to use them. Lois focuses on a the most important aspects of visual catalog design, things that will get you better results quickly. This is a perfect class for the novice who is just getting started.