Join Neal Schuler, Creative Director at J. Schmid, as he looks at the creative for the oldest catalog in America. Hammacher Schlemmer was started way back in 1848, to put that in perspective that was the year the U.S. admitted Wisconsin as the 30th state, twenty years before the Statue of Liberty was finished, and 37 years before the automobile was invented. That’s a remarkable achievement by any standard.
The catalog has changed a lot from its horse and buggy days, but it is facing the same challenges the rest of the industry is. What makes this classic catalog great? What might make it even better? Neal has a unique ability to see and diagnose potential issues with creative. Learn what Neal found for this classic catalog and see if it will help you produce better work?
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