Great catalog design starts with the covers

The two most important pages within your catalog are hands down the front and back cover. If you cannot immediately engage customers with a powerful brand message and a reason to look inside, then all of your months of planning are for naught.

Great covers can increase response by 15%

There is more to a great cover than just a pretty picture. Covers should connect with your brand, engage customers and most importantly get customers to open the catalog and start shopping! Catalog design expert, Lois Brayfield, will open your eyes to the wide range of wonderful things that great cover design can achieve.

What you’ll learn

This catalog design class will teach you the five major roles of catalog covers and how you can create catalog covers that will not only increase response but create an emotional connection with your brand. This session will present examples of how others have created powerful covers that made a difference for both customers and prospects! You will walk away with tactical ideas that you can implement immediately!