Before you learn to design a catalog in InDesign, you need to understand how all the pieces of a great catalog fit together. Whether you are a new designer, or just new to catalog design, this is the course to start with.
Macro catalog design—the big picture stuff
You will learn to see Catalog Creative from both a macro and micro perspective. Core Principles in Catalog Creative starts with macro elements like brand, primary motivators and customer profiles. This big picture perspective is vital to the proper integration of marketing and branding efforts.
Micro catalog design—all the details that matter
Once we’ve covered the macro elements the course drills down into the micro elements like pagination, ease of shopping, design and copy. These are the details that can increase sales, increase customer engagement and decrease returns and customer service issues.
This online catalog design class shows you how to integrate the different areas of catalog creative into a cohesive understanding of the interconnectedness of catalog strategy.