Branding your business is essential, especially today where customers see your brand in stores, in print, on the web, in their email box, and on social media sites. Delivering a consistent brand message is a clear objective that can be hard to achieve.
Learn brand strategy from a top branding agency
In this online marketing class, industry brand expert Lois Brayfield, President of J. Schmid, shows how several top branded companies – Dove, Disney, BMW and Crate&Barrel – create cross-channel marketing that presents a unified, strong, and compelling brand experience. Establishing branding guidelines for your company could mean the difference between a mediocre year – and a great year!