Circulation Planning is the foundation of catalog marketing. This entry level class explains what Circulation Planning is, why you would use it, and how to get started. This class explains the basics of Circulation Planning and it walks you through how to determine if you will can profitably mail catalogs.
Catalog marketing veteran, and Catalog University Dean, Gina Valentino starts by showing you how to evaluate if you can profitable mail a catalog. She shows you how to set up your circulation plan and explains the information you will need in order to fill it out and where to find that information. Gina explains why each piece is important and then shows you how to use it to evaluate and estimate the profitability of your catalog endeavor.
If you are considering starting a catalog, or if you are new to catalog marketing and want to expand your skills, this is a great class to start with.