It’s one thing to create an app, and another thing to create an app that your customers use and love. Join Todd Alexander in this online class for a show-and-tell of how two industry leaders are using catalog apps to gain market share.
Sears Outdoor Furniture decided to create an app as both a stand-alone digital sales tool, and as a companion to their print catalog. In this online class, Todd Alexander talks about how Sears brought the app to market, how they saved money by using existing elements, and how they fully integrated the app with their shopping cart. This is a beautiful example of how an app works at its best.
Bed, Bath & Beyond wanted to create an app to feature their new line of bed and bath products from Kenneth Cole. In this online class, industry expert Todd Alexander explains how the app helped drive customers to the stores, and combated “show rooming”. Todd also talks about how the app allowed for interactivity and created a compelling experience for the customer.
Whether you are already building catalog apps or are just wondering where things are headed, this recorded Pub talk is a great way to see what is working and why. Todd wraps up with thoughts about what it takes to build a killer app.