Brent Niemuth, President and Chief Creative Officer at J. Schmid, is one of the most engaging and interesting speakers in world of direct response. In this lively and informative session Brent walks attendees through a brand critique of SmartPak. If you are not familiar with SmartPak, they built a tremendous multichannel business by inventing a better way to give horses supplements and medicines. Today SmartPak is a major supplier of equestrian supplies and offers SmartPaks for dogs as well.
What are the elements of a strong brand?
In this session, Brent starts off with some tips on branding and then dives into the SmartPak critique. You’ll learn what customers respond to, and what creates a compelling brand experience, then watch Brent apply that learning to the SmartPak brand. Brent provides great insight and concrete steps your company can take to create true brand excellence.
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