Take a tour of all the wonderful information stored in Google Analytics with the Cat-U Dean of E-commerce, Chris Middings. In this Google Analytics class, Chris explains what website analytics is and shows you what questions it can answer including:
Are they new visitors or returning? What are their demographics? What browser are they using? What language do they speak? What countries, states and even cities do they live in? Even what are their interests?
Breaking your traffic into channels and understanding where visitors are coming from i.e. referral traffic, direct traffic or search engine traffic, is key to creating a strategy and understanding which channels are successful and which need work.
Learn how to discover when your peak visiting times are, hourly, weekly, monthly?
Understanding what content is attracting and engaging your customers will give you insights into what they are looking for. You can view behavior, flow and in-page analytics to optimize your site’s performance.
This is a beginner class but you should have access to your Google Analytics dashboard in order to see your own data. Chris will walk you through the most important data queries and explains what the data means in terms of customer behavior. If you have ever wondered what Google Analytics is all about or just wanted an expert to show you things you might have missed, you will enjoy this class.