The internet is vast and competition is fierce so how do you get noticed in that sea of products and services? While this is designed with catalog SEO in mind it is appropriate for anyone trying to understand the basics of Search Engine Optimization.
First start with design and usability
This class on Basic Search Engine Optimization and SEO best practices class actually covers two areas. First it includes a brief overview of the best practices involved in designing and running a website. Although effective SEO is measured by increased traffic, the reason you have a website in the first place is to convert browsers into buyers. It won’t help you much to drive search traffic to a site that is not well designed or has below-average usability. In fact it will only increase your bounce rate which will lower your page ranking and reduce traffic.
Move on to keywords, tags, meta descriptions etc.
Then the main topic of SEO is explored with the assumption that you have minimal knowledge of how search engines work in today’s Internet landscape. As a student you will come away with a thorough understanding of the most important, foundational things you can do to optimize your website for search engine visibility.
This is a great course for beginners and managers who want to get a good understanding of basic SEO.