When Google changed it’s algorithm to give content more weight than keywords, meta tags and page titles the online world changed. Content is no longer just about product images and descriptions. In this online copywriting course you will learn why content is king for SEO and customer engagement. Melissa Dowling, writer, custom content creator and former Editor-in-Chief of Multichannel Merchant explains how to craft content for different types of media like editorial, sales, social and print.
What can content do beyond sell products?
Smart direct merchants are leveraging their market knowledge to create relevant content that engages readers in the catalog and drives them to the website. This online copywriting course will show you how to develop content that positions your brand as an authority, improves SEO and stimulates sales.
Where do you find inspiration?
After Melissa explains custom content and delivery, she offers tips on how to use magazines and other media to find new ideas.
Whether you want to create content with ranking, recipes, articles or showcase expertise, build brand or create pin able, shareable content, this online class will give you plenty of ways to get started.