Chris Middings, our Dean of E-Commerce has created an expanded version of his Pub Talk about Amazon Selling to cover this important and growing opportunity in more depth.
Amazon is huge, probably bigger than you imagine. Did you know that 53% of all product searches start on Amazon? Chris explains why Amazon is now eating Search the way it has been eating Retail. If you are selling on Amazon you should be advertising on Amazon.
Chris walks you through the Amazon search options and explains why you have to think a little differently than you would for Google or Bing.
Understanding the Amazon Marketplace and just how big it is
Why you should be selling and advertising on Amazon
What ad options are available
What works best for each type of ad
Where the differenced are between Amazon and Google Ads
Why now is the best time to get onboard.
And one additional opportunity!
There’s no doubt that Amazon has changed online shopping, turns out it is changing online search as well.