If you are ready to get more involved in pay per click, this course will help you get more out of your program. Chris Middings, the Catalog University Dean of E-commerce, shares his perspective on what you should be paying attention to.
In this course he covers:
Where it all began but with changes to mobile you may be missing opportunities.
These are the new ads with images. Chris offers some three ways you can optimize them.
So many choices and so many buttons. Chris goes through all the different settings, explains what they do, why they are important, and what they mean to you. This includes campaigns, default setting that are set for Google’s and not your benefit, quality score, and ad groups.
Chris covers the three types of keywords, explains what each does and how to use them to your advantage. He also covers negative keywords which can have a huge impact on both your spend and your click through rate.
Ad extensions can create impact on the results page. Chris explains the options and shares how he uses extensions to dominate the search page.
Where your customers land and how fast that page loads have significant impact on both your results and the cost of your ads. Chris explains why you should make this a top priority.
Want to get more bang for your buck? Imagine paying a third of what your competitors do for the same key word. Chris was you through, bidding by device, location, targeting, scheduling and more.
This is what determines how much you pay for your ads. Getting your quality score up brings your ad costs down. Chris explains what Google looks at and how you can be the apple of their eye.
There is a lot of knowledge and information packed into this class. Beginners may want to start with Chris’s class Getting Started with Pay Per Click.