Dean Scot Barker

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President, Holt Barker Management Consultants
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Scot lives in Burlington, Vermont with his wife and daughter, and runs Holt Barker Management Consultants, a firm specializing in operations, process, and creating change through social impact.
He brings more than 20 years of leadership experience in operations and customer service to Catalog University. As a passionate leader, coach, and mentor, he is inspired by curiosity and learning and is driven to bring that knowledge to everything he does. Scot has spent his career in industries as diverse as publishing, healthcare technology, and e-commerce and has seen his work take him all over the world.



From the Catalog Blog:

Part 1: August 18th is National Mail Order Catalog Day

August 18th is National Mail Order Catalog Day! What? Yes, it’s a day dedicated to catalogers everywhere. Seriously. Not kidding. As a catalog consultant, I often tell clients that cataloging is in my blood. Part of my DNA. I recall my first real job after I graduated from college: Macauley’s Office Supply in Detroit, Michigan. […]

Pursuing a “Content First” Workflow

The following post was written by Jeff Gerber, Senior Product Manager for Marketer’s Studio at Quad/Graphics. Jeff has more than 20 years’ experience in the publishing industry. He started out as a newspaper editor, then worked to implement workflow solutions at magazines and catalogs, and now leads a team at Quad/Graphics that designs, develops and […]

Welcome to the College of Operations & Fulfillment!

New Classes


After you’ve made the sale, then what?

If you have done proper planning, the phone rings in your call center and the right number of representatives are on hand so the customer doesn’t have to wait on hold. The representative does a great job taking the call, up-selling, cross-selling, and there is the right amount of inventory on hand. But don’t forget the the internet orders and the orders from customers who still prefer to write checks; they all have to get to the pick, pack, and ship line too. Then all you have to do is get the right package to the right customer, at the right address. That’s something that isn’t as easy as it sounds when you’re a small company and it is a remarkable feat of innovation, determination, and operational engineering when you’re a multi-million dollar company with a peak holiday season of just 8 weeks. Cataloging is not for the faint of heart.

In order to make sure you have the right amount of inventory on hand check out “The Basics of Inventory Management” and then “9 Rules for Successful Inventory Management“.

Learn call center best practices

Catalog University is lucky to have two classes by trainer Hazel Shakur developed to help you create a happy and motivated call center. The difference in sales will surprise you. Start with her class on “Successful Call Center Coaching” then watch “Show Me the Money!” for tips on call center best practices, training and motivation.

Improve customer satisfaction

Let customer happiness expert JoAnna Brandi teach you how to provide “Exquisite Customer Care“. JoAnna explains how loyalty actually changes the economics of your business by allowing more money to drop to the bottom line.

Learn more about other areas of cataloging

You can also learn more about other areas of cataloging that directly impact operations and fulfillment by taking classes in any of the other colleges. Want to understand what makes great catalog creative? Check out “Core Principles in Catalog Creative” or “The New Call to Action and How to Make it Work“. Looking to shake things up? Watch Andy James, of New Pig, talk about “Web First Workflow: Is It Right for You?” and learn how changing to a web-first workflow radically increased efficiency for Merchandising, Marketing and Creative.

If you have questions or aren’t sure where to start just ask the Dean of Operations and Fulfillment, George Mollo, he would be happy to answer questions and point you in the right direction.

Catalog University is dedicated to helping catalogers succeed! Half of your tuition goes directly to the deans and presenters. We feel that’s the best way to reward the working professionals who are taking time out of their busy schedules to help you succeed in the complex and fascinating world of catalogs.