The following post was written by Jeff Gerber, Senior Product Manager for Marketer’s Studio at Quad/Graphics. Jeff has more than 20 years’ experience in the publishing industry. He started out as a newspaper editor, then worked to implement workflow solutions at magazines and catalogs, and now leads a team at Quad/Graphics that designs, develops and […]
From the Catalog Blog:
We got a great question this week about photography, but it’s bigger than just photography. This time of year, the nice folks in the big offices, make budgets for the coming year and look for things to cut. It’s a great practice, and keeping things lean keeps things profitable. But creative is a bit of […]
There in lies the conundrum for marketers, especially email marketers. If you send nothing, you get nothing back. If you send something that isn’t relevant, you get some sales but you also get unsubscribes, which are worse than nothing. Is sending something less relevant, usually discounts, better than sending nothing? That depends. I have heard […]
Welcome to the College of Leadership & Finance!
Find the catalog training classes you need to get ahead
Whether you are looking to improve your own skills, or find catalog training courses for your staff, Catalog University is a great value. We offer discounts for groups over five individuals and can work with you to develop individualized training programs.
Take catalog training classes whenever it’s convenient
And for a fraction of what a single class would cost at $24.95/month per person. There are many interesting catalog leadership classes at Cat-U and we are adding more all the time.
Leadership training tips
If you are having trouble with difficult employees start with “Bad Apples and Effective Leaders“. If you want to get a better deal from vendors by honing your negotiation skills check out “Negotiation Training“. Want to improve company moral? Check out “Powered by Positivity!“.
Build your skills
Take the Catalog University class on “Preparing for Media Interviews” and never say “Shoot, I wish I had remembered to say ____” again. You can also learn more about other areas of cataloging that directly impact the bottom line by taking classes in any of the other colleges.
Looking to shake things up? Watch Andy James, of New Pig, talk about “Web First Workflow: Is It Right for You?” and learn how changing to a web-first workflow radically increased efficiency for Merchandising, Marketing and Creative.
If you have questions or aren’t sure where to start just ask, Janie Downey, She would be happy to answer questions and point you in the right direction.
Catalog University is dedicated to helping catalogers succeed! Half of your tuition goes directly to the deans and presenters. We feel that’s the best way to reward the working professionals who are taking time out of their busy schedules to help you succeed in the complex and fascinating world of catalogs.