Last year I took a fresh look at swapping out covers for versioning and realized that changing how the catalog signatures (pages that get printed together) were bound together allowed clients to have greater flexibility at very little cost. Here’s how it works. The traditional pagination for a 36-page catalog has a 4-page cover and […]
From the Catalog Blog:
Over the last few years, we have been working with several internet pure play companies who are just getting into cataloging. One of the things I’ve noticed is they are very focused on the flow of the catalog. I think that coming from the internet they really value a narrative, because it’s really hard to […]
My friend Lois shared a bit of Ozark wisdom with me a while back. Whenever the Trader Joe’s weekly mailer comes in it springs to mind. If you haven’t seen the Trader Joe’s weekly flyer, it looks like a throwback to 1865, one color, printed on newsprint, no images, everything the same size. But in […]
Welcome to the College of Leadership & Finance!
Find the catalog training classes you need to get ahead
Whether you are looking to improve your own skills, or find catalog training courses for your staff, Catalog University is a great value. We offer discounts for groups over five individuals and can work with you to develop individualized training programs.
Take catalog training classes whenever it’s convenient
And for a fraction of what a single class would cost at $24.95/month per person. There are many interesting catalog leadership classes at Cat-U and we are adding more all the time.
Leadership training tips
If you are having trouble with difficult employees start with “Bad Apples and Effective Leaders“. If you want to get a better deal from vendors by honing your negotiation skills check out “Negotiation Training“. Want to improve company moral? Check out “Powered by Positivity!“.
Build your skills
Take the Catalog University class on “Preparing for Media Interviews” and never say “Shoot, I wish I had remembered to say ____” again. You can also learn more about other areas of cataloging that directly impact the bottom line by taking classes in any of the other colleges.
Looking to shake things up? Watch Andy James, of New Pig, talk about “Web First Workflow: Is It Right for You?” and learn how changing to a web-first workflow radically increased efficiency for Merchandising, Marketing and Creative.
If you have questions or aren’t sure where to start just ask, Janie Downey, She would be happy to answer questions and point you in the right direction.
Catalog University is dedicated to helping catalogers succeed! Half of your tuition goes directly to the deans and presenters. We feel that’s the best way to reward the working professionals who are taking time out of their busy schedules to help you succeed in the complex and fascinating world of catalogs.