We are not hungry goldfish

I keep hearing marketers using “Testing proves that consumers have a shorter attention span than a goldfish” as an excuse not to do anything interesting. It’s a false argument. People had enough attention span to build a super collider, put probes on Mars, end polio, teach children to read, design fashion empires and so on […]

Ignorance gone to seed

My friend Lois shared a bit of Ozark wisdom with me a while back. Whenever the Trader Joe’s weekly mailer comes in it springs to mind. If you haven’t seen the Trader Joe’s weekly flyer, it looks like a throwback to 1865, one color, printed on newsprint, no images, everything the same size. But in […]

Part 3: August 18th is National Mail Order Catalog Day

August 18th is National Mail Order Catalog Day! In case you’ve missed these past two days (go back and read the blogs!) August 18th was National Mail Order Catalog Day celebrating Aaron Montgomery Ward who started his catalog business in 1872. I’ve been writing about the history of cataloging and I want to conclude this […]

Pursuing a “Content First” Workflow

The following post was written by Jeff Gerber, Senior Product Manager for Marketer’s Studio at Quad/Graphics. Jeff has more than 20 years’ experience in the publishing industry. He started out as a newspaper editor, then worked to implement workflow solutions at magazines and catalogs, and now leads a team at Quad/Graphics that designs, develops and […]

So what should you cut from your budget?

We got a great question this week about photography, but it’s bigger than just photography. This time of year, the nice folks in the big offices, make budgets for the coming year and look for things to cut. It’s a great practice, and keeping things lean keeps things profitable. But creative is a bit of […]

Rudolph and Catalog Trivia

It was 52 years ago today that Rudolph the Red Nose Reindeer aired on TV. But what you may not know is there’s an important connection to the catalog industry. Back in 1939 Aaron Montgomery Ward (of THE Montgomery Ward store empire) asked copywriter Robert May to develop a coloring book for store patrons. The […]

Rate Change Overview from the USPS

The USPS just announced the upcoming rate change details and they look pretty good for catalogers. The average change for flats will be 2.5%. And they are changing the piece rate from 3.2 ounces to 4.0 ounces. The USPS is holding a free webinar next Tuesday, 10/18, at 2:30. Here’s the link if you’d like […]

“But I like the way it was better.”

Admittedly I’m a bit of a TED Talk junky. The one below by Dan Gilbert has stuck with me over the years. Every time I think about what I’m going to show a client, or present at a conference, any time choice is involved, I think about this talk. It’s about what makes us happy […]

Millennial’s Don’t Exist

A while back, I wrote a post about Tweens, Texting and the Future of Technology. It was all about how we evolve into our parents, and then grandparents, and what that means for marketing to millennials. Adam Conover, from “Adam Ruins Everything” has taken that one step further, and it’s wonderful. Enjoy.   All the […]

Research You Can Use … Beyond Demographics

At some point in your marketing career you’ve probably heard someone make the statement “The research numbers don’t lie” as support for some strategic or creative point-of-view. And while that may be true, it’s not exactly the same as saying that numbers always tell the whole truth. Don’t get me wrong… I believe in research. […]