3 Axioms of Merchandising

An axiom, or postulate, is a premise or starting point of reasoning. The word comes from the Greek axíōma, “that which is thought worthy or fit” or “that which commends itself as evident.” As used in modern logic, an axiom is simply a premise or starting point for reasoning. There may be many more axioms that can apply to merchandising.  However, […]

Key Inventory Metrics to Monitor ….

Every business needs to monitor key metrics or key performance indicators (KPIs) that can easily be measured yet can quickly provide the overall direction of where the company is going, or if a part of the business may be going astray. Creating a dashboard of key industry metrics is critical to a company’s success. Keep […]

Motivation and Reward

I follow Blanchard Leader Chat’s blog. Their last post was titled “Is it Time to Rethink Maslow’s Hierarchy of Needs?” and it focuses on new research about how to keep employees motivated. Research suggests that three psychological needs should be met early and often: Autonomy Relatedness Competence The last one, Competence, is all about education and it struck me […]

Off-site Meeting Ideas

One of the best ways to get a fresh perspective on work is to get away from the office. Janie and I filmed bits of our last off-site meeting so you could see how the experience created a shift in focus and gave us both permission to be creative and think outside the box. I live […]

Why Made in America Matters to Alex and Ani

Alex and Ani believes that just making money isn’t enough. When Alex and Ani CEO Giovanni Feroce spoke at the 2013 Fall directXchange conference he talked about Alex and Ani’s triple bottom line: Economic, Environmental and Social. He attributes their remarkable success (20 million to over 200 million in 4 years) to weaving all three […]

Managing Change

I was thinking back on cell phones and I realized that in 2000 I didn’t own one. 14 years later my phone does email, takes HD video, uses GPS, and has an app for everything. I could not have imagined that when I was counting down the minutes left in the last century. I have […]

Maximize ROI on attending a conference

There is a great conference coming up on September 18-19:NEMOA, the National Etailing and Mailing Organization of America. NEMOA is focused on peer learning and networking, and is a great way to invest in yourself, find great advisors, and get re-energized about work. Disclaimer: I was on the NEMOA board for a number of years. […]

What is Direct Marketing?

Direct Marketing started back in the 1870’s when Montgomery Ward invented mail order and sent out the first direct to consumer catalog. The idea was to cut out the middleman and be able to offer goods and services directly to customers, hence the term Direct Marketing. Today Direct Marketing is much more than catalogs, it […]

Catalog Stories Volume 2

Here’s the second installment of Catalog Stories. Janie Downey shares her story of two shots that almost ran and Sarah Fletcher fesses up to using the Beverly Hillbillies as filler. Did you enjoy this post? Sign up for more. The Catalog Blog covers opinions and information on all things catalog. Have something to add? Leave a […]

Catalog Stories Volume 1

We have a funny industry, full of funny people. This is the first, though certainly not the last Catalog Story. We look forward to hearing yours! Join the Catalog University mailing list to get updates on our Free Pub Talks with industry leading speakers, new classes and great information. You can also follow us on Twitter and if […]