Bad Discounts

This past holiday season several major retailers (Lands’ End, Ann Taylor, Eddie Bauer and more) all offered early and deep, 50% off discounts. I blogged about Lands’ End’s discounts at the time, from a creative perspective, in I can feel your desperation. The idea of big, BIG discounts early on bothered me, but I couldn’t […]

The Post Office Goes Digital

How is this going to work?? The USPS has announced a new program called Informed Delivery. Customers who sign up for this program will get an email letting them know what they will be getting soon in the mail. The emails will include pictures of upcoming mail – including catalog covers. The USPS is looking for catalogs […]

Disruption and Possibility

The catalog, ad, pop up, or sign that gets customers’s attention while they are doing something else is disruption. Most sales depend on disruption to start the shopping process. Advertising could arguably be considered the art of disruption. The tools you use to disrupt and the tone and timber of the disruption is the first […]

Matchbacks Are Bothering Me. My New Year’s Resolution.

It’s the end of the year and my New Year’s Resolution for 2016 will be focused on figuring out why match rates for the matchback are so low. Have you seen your match rate lately?  Is the low rate bothering anyone else?  (If you’re not familiar with matchbacks, look to the bottom of this blog […]

Social Media Tips for Small Businesses

There’s no question that that social media has a big role in the lives of American consumers today. Last year, over 74% of adults regularly used at least one social networking site. Of the top two social networking sites, Facebook gets 900M unique visitors every month followed by Twitter with over 310M monthly visitors. YouTube […]

I can feel your desperation

Dear Lands’ End, It started out well between us. I bought a few things, and yes some went back, but it didn’t mean I was angry or unhappy. I thought we were okay. I thought you were okay. I actually kind of almost liked the new catalog. Sure it was a little long on branding and […]

What not to do at your holiday party

I am a HUGE fan of Fast Company. I read it almost every day (online subscriptions are free!). They have amazing content that is really, really helpful as they keep me up to date on new technology and interesting business trends. Today, however, they got me to laugh with this video on what not to […]

The Note that Made Me a Fan Girl

I’ve been getting the Soft Surroundings catalog for a few years now. I always look through it, but until this month have never made a purchase. Their persistence paid off. When my new clothes arrived, they were wrapped in foam and tissue. It was so very clear that they were precious. It was obvious that I had […]