Disruption and Possibility

The catalog, ad, pop up, or sign that gets customers’s attention while they are doing something else is disruption. Most sales depend on disruption to start the shopping process. Advertising could arguably be considered the art of disruption. The tools you use to disrupt and the tone and timber of the disruption is the first […]

Matchbacks Are Bothering Me. My New Year’s Resolution.

It’s the end of the year and my New Year’s Resolution for 2016 will be focused on figuring out why match rates for the matchback are so low. Have you seen your match rate lately?  Is the low rate bothering anyone else?  (If you’re not familiar with matchbacks, look to the bottom of this blog […]

Social Media Tips for Small Businesses

There’s no question that that social media has a big role in the lives of American consumers today. Last year, over 74% of adults regularly used at least one social networking site. Of the top two social networking sites, Facebook gets 900M unique visitors every month followed by Twitter with over 310M monthly visitors. YouTube […]

I can feel your desperation

Dear Lands’ End, It started out well between us. I bought a few things, and yes some went back, but it didn’t mean I was angry or unhappy. I thought we were okay. I thought you were okay. I actually kind of almost liked the new catalog. Sure it was a little long on branding and […]

What not to do at your holiday party

I am a HUGE fan of Fast Company. I read it almost every day (online subscriptions are free!). They have amazing content that is really, really helpful as they keep me up to date on new technology and interesting business trends. Today, however, they got me to laugh with this video on what not to […]

The Note that Made Me a Fan Girl

I’ve been getting the Soft Surroundings catalog for a few years now. I always look through it, but until this month have never made a purchase. Their persistence paid off. When my new clothes arrived, they were wrapped in foam and tissue. It was so very clear that they were precious. It was obvious that I had […]

Catalogs and Cocktails

Dear Pier 1, You almost had me. It was so close. I’m a fan already and purchase from you about once or twice a year. I own the garden parasols, the candles, the bar components, some pillows, and faux flowers, all of which I love. Thank you. I wasn’t hurt that the catalog came addressed to […]

Real catalogs versus ideal catalogs

I remember debating the difference between real and ideal in a college philosophy class many moons ago. It really made me think about the pros and cons of each. Looking at the costs and benefits of real and ideal still comes in handy, because balancing real and ideal is a big part of my job as […]