One Big Tip + 25 Ideas To Boost Your Productivity

If you are looking to get more done each day, write things down. Writing things down saves your brain from trying to remember everything you have going on. And seeing things on paper helps you sort out and prioritize. Use one calendar to write down meetings, appointments, and important deadlines. And use a planner to write […]

Can you design for Big Data?

If you’re a catalog designer you have been, or at least should have been, using data to inform your designs. But is it “Big Data”? Ah there’s the rub. Engaging with Big Data Most catalogers don’t have enough customer data to really meet the big data threshold. Co-ops have that kind of reach, but not […]

Rate Change Overview from the USPS

The USPS just announced the upcoming rate change details and they look pretty good for catalogers. The average change for flats will be 2.5%. And they are changing the piece rate from 3.2 ounces to 4.0 ounces. The USPS is holding a free webinar next Tuesday, 10/18, at 2:30. Here’s the link if you’d like […]

Farewell to the remarkable Herschell Gordon Lewis

To say that Herschell Gordon Lewis was a legend, is underplaying his impact on both the catalog and movie world. I met Herschell back when he was a spry 75 year old. I was hosting my very first DMA Catalog Conference round table, and I was late getting from my session to the table. I apologized, […]

Amazon, Athleta and Man-Buns

The Art of Keeping it Simple. “Simple is harder than complex.” – Steve Jobs Browsing through a catalog of one of my favorite brands, I found myself completely frustrated, to the point that I eventually threw the catalog aside. Why? Because they made it hard for me to shop. We are in an era where […]

Dear Zulilly

Ah the elections, they do turn a perfectly enjoyable read of the news into something, well, provoking. So there I am, teeth gritted, loins girded, and imagine my delight when, just to the right of the jaw-dropping stupidity I was reading, was an ad for a super cute shirt. Heaven—I could shop and and let […]

Winning Email Headlines

While most email boxes are full to the brim, email continues to an effective way to talk with existing customers and to find new customers. I loved an article this morning in FastCompany about what to include or not include in a winning subject line.

“But I like the way it was better.”

Admittedly I’m a bit of a TED Talk junky. The one below by Dan Gilbert has stuck with me over the years. Every time I think about what I’m going to show a client, or present at a conference, any time choice is involved, I think about this talk. It’s about what makes us happy […]

Surprise—she’s not your customer!

Here are two catalogs that came in the mail recently, Leonisa and Venus. They are both strong covers, both have strong messaging, though Venus is the clear winner on that front. You would think that I would be giving them both big thumbs up, but I’m not. They were completely wasted, would have gone right […]

Why You Need to Make Someone in Your Company in Charge of Mobile

I find the following quotes from Eric Schmidt, Alphabet Chairman, very instructive for ecommerce: “When you use Google, do you get more than one answer? Of course you do…Well, that’s a bug. We should be able to give you the right answer just once. We should know what you meant. You should look for information. […]