“But I like the way it was better.”

Admittedly I’m a bit of a TED Talk junky. The one below by Dan Gilbert has stuck with me over the years. Every time I think about what I’m going to show a client, or present at a conference, any time choice is involved, I think about this talk. It’s about what makes us happy […]

Surprise—she’s not your customer!

Here are two catalogs that came in the mail recently, Leonisa and Venus. They are both strong covers, both have strong messaging, though Venus is the clear winner on that front. You would think that I would be giving them both big thumbs up, but I’m not. They were completely wasted, would have gone right […]

Why You Need to Make Someone in Your Company in Charge of Mobile

I find the following quotes from Eric Schmidt, Alphabet Chairman, very instructive for ecommerce: “When you use Google, do you get more than one answer? Of course you do…Well, that’s a bug. We should be able to give you the right answer just once. We should know what you meant. You should look for information. […]

Millennial’s Don’t Exist

A while back, I wrote a post about Tweens, Texting and the Future of Technology. It was all about how we evolve into our parents, and then grandparents, and what that means for marketing to millennials. Adam Conover, from “Adam Ruins Everything” has taken that one step further, and it’s wonderful. Enjoy.   All the […]

A Tale of Two Clients

A tale of two catalogs—Advice for online merchants getting into catalogs. Last year we worked with two pure play e-commerce companies who have turned to cataloging as a prospecting tool. Both rely heavily on vendor art, and both struggle to get vendor supplied sample merchandise on time.  One company waited until the last minute to turnover […]

A Simple Secret to be a Successful Merchant

What makes a successful merchant? Creativity? Brand awareness? Strong analytic skills?  Or perhaps simply luck?  While I am sure luck plays into any situation, it is the combination of the other factors that determines a merchant’s success. Although I am not a merchant in the creative sense of the word (I joke that I find […]

Research that makes you say, “Oh crap!”

The research stopped me cold. And I seriously thought our team had it right … we didn’t. Let me back up to the beginning. At J. Schmid one of our mantras is that catalogs should DISRUPT, DELIGHT and DRIVE. I’d like to focus on the latter. Catalogs should DRIVE customers or prospects to DO something. […]

3 things catalogers can learn from Donald Trump

Love him, or hate him, Trump has captured the spotlight and is changing politics forever. Many of the tactics he is using can also be harnessed by catalogers to get their customer’s attention. Connect first, sell second Trump didn’t start out as a politician. America knew him first as a gruff real estate mogul who sometimes won, sometimes […]

Bad Discounts

This past holiday season several major retailers (Lands’ End, Ann Taylor, Eddie Bauer and more) all offered early and deep, 50% off discounts. I blogged about Lands’ End’s discounts at the time, from a creative perspective, in I can feel your desperation. The idea of big, BIG discounts early on bothered me, but I couldn’t […]

The Post Office Goes Digital

How is this going to work?? The USPS has announced a new program called Informed Delivery. Customers who sign up for this program will get an email letting them know what they will be getting soon in the mail. The emails will include pictures of upcoming mail – including catalog covers. The USPS is looking for catalogs […]