Rudolph and Catalog Trivia

It was 52 years ago today that Rudolph the Red Nose Reindeer aired on TV. But what you may not know is there’s an important connection to the catalog industry. Back in 1939 Aaron Montgomery Ward (of THE Montgomery Ward store empire) asked copywriter Robert May to develop a coloring book for store patrons. The […]

What is value?

This seems like an easy question to answer, but value isn’t objective. Each of us knows what we as individuals consider a value. For me a vacation value may be an upgraded spa package or admission to museums and shows included in the price. Value to someone with more disposable income may be limousine service […]

How I learned to be happy and love the chaos

This fall, I was honored to be asked to speak at the NEMOA directXchange conference as part of the Xpress talks. If you have not been to a NEMOA conference I can’t recommend them enough, and I’m not just saying that. Though most of the presentations are longer and more in depth, Xpress talks are […]

What can you do with 16 more pages?

It’s official, postage is going up about 2.5% for catalogs—bummer. BUT the weight threshold (piece pound break) for weight based postage on catalogs has been raised from 3.3 oz to 4 oz. (Translation for newbies: If your catalog weighed over 3.3 oz. the USPS charged extra to mail it. The new limit is 4 oz.) Depending on how many […]

Bravo Lands’ End!

It took me a while to open my Fall Lands’ End catalog because I wasn’t expecting much and previous catalogs have left a small dent in my forehead from banging it on the table as I browse. Boy was I wrong! This season’s catalog is a benefit driven, customer loving gem, that celebrates everything that Lands’ […]

One Big Tip + 25 Ideas To Boost Your Productivity

If you are looking to get more done each day, write things down. Writing things down saves your brain from trying to remember everything you have going on. And seeing things on paper helps you sort out and prioritize. Use one calendar to write down meetings, appointments, and important deadlines. And use a planner to write […]

Can you design for Big Data?

If you’re a catalog designer you have been, or at least should have been, using data to inform your designs. But is it “Big Data”? Ah there’s the rub. Engaging with Big Data Most catalogers don’t have enough customer data to really meet the big data threshold. Co-ops have that kind of reach, but not […]

Rate Change Overview from the USPS

The USPS just announced the upcoming rate change details and they look pretty good for catalogers. The average change for flats will be 2.5%. And they are changing the piece rate from 3.2 ounces to 4.0 ounces. The USPS is holding a free webinar next Tuesday, 10/18, at 2:30. Here’s the link if you’d like […]

Farewell to the remarkable Herschell Gordon Lewis

To say that Herschell Gordon Lewis was a legend, is underplaying his impact on both the catalog and movie world. I met Herschell back when he was a spry 75 year old. I was hosting my very first DMA Catalog Conference round table, and I was late getting from my session to the table. I apologized, […]

Amazon, Athleta and Man-Buns

The Art of Keeping it Simple. “Simple is harder than complex.” – Steve Jobs Browsing through a catalog of one of my favorite brands, I found myself completely frustrated, to the point that I eventually threw the catalog aside. Why? Because they made it hard for me to shop. We are in an era where […]