Part 3: August 18th is National Mail Order Catalog Day

August 18th is National Mail Order Catalog Day! In case you’ve missed these past two days (go back and read the blogs!) August 18th was National Mail Order Catalog Day celebrating Aaron Montgomery Ward who started his catalog business in 1872. I’ve been writing about the history of cataloging and I want to conclude this […]

Part 2: August 18th is National Mail Order Catalog Day!

August 18th is National Mail Order Catalog Day! Catalogs have been around quite a while. National Mail Order Catalog Day celebrates Aaron Montgomery Ward who started his catalog business in 1872. While doing some research, there are others who could wear the distinction of oldest catalog. Immediately, Ben Franklin. Yes, that Ben Franklin. Inventor. Public […]

Part 1: August 18th is National Mail Order Catalog Day

August 18th is National Mail Order Catalog Day! What? Yes, it’s a day dedicated to catalogers everywhere. Seriously. Not kidding. As a catalog consultant, I often tell clients that cataloging is in my blood. Part of my DNA. I recall my first real job after I graduated from college: Macauley’s Office Supply in Detroit, Michigan. […]

Putting Your Employees First

I spoke at a “Lean” conference on Friday. Lean is a way of doing business where you do everything you can to run a business efficiently while still deeply respecting the people you work with. You’re making improvements that may help the bottom line, but your focus is on creating a better workspace. This conference […]

Pursuing a “Content First” Workflow

The following post was written by Jeff Gerber, Senior Product Manager for Marketer’s Studio at Quad/Graphics. Jeff has more than 20 years’ experience in the publishing industry. He started out as a newspaper editor, then worked to implement workflow solutions at magazines and catalogs, and now leads a team at Quad/Graphics that designs, develops and […]

Yes, It’s REMOTELY Possible!

The following post was written by Jeff Gerber, Senior Product Manager for Marketer’s Studio at Quad/Graphics. Jeff has more than 20 years’ experience in the publishing industry. He started out as a newspaper editor, then worked to implement workflow solutions at magazines and catalogs, and now leads a team at Quad/Graphics that designs, develops and […]

So what should you cut from your budget?

We got a great question this week about photography, but it’s bigger than just photography. This time of year, the nice folks in the big offices, make budgets for the coming year and look for things to cut. It’s a great practice, and keeping things lean keeps things profitable. But creative is a bit of […]

Yes, Understanding and Applying Technology is Required!

The following post was written by Jeff Gerber, Senior Product Manager for Marketer’s Studio at Quad/Graphics. Jeff has more than 20 years’ experience in the publishing industry. He started out as a newspaper editor, then worked to implement workflow solutions at magazines and catalogs, and now leads a team at Quad/Graphics that designs, develops and […]