SLAP! 5 Copywriting Errors Costing You Money

I read a good article about copywriting. It was to the point and spot on.

The one take-away that was new to me was S.L.A.P.  The point was to ensure your copywriter follows the S.L.A.P. rules to compel your reader (prospective buyer) to:

  • Stop
  • Look or Listen
  • Act
  • Purchase

Here’s the link to the full article. Quick read, and definitely worth it.

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The Catalog Blog covers opinions and information on all things catalog. Have something to add? Leave a comment below. Catalog University is devoted to helping you get ahead in the fun and fascinating world of catalogs. If you want even more information about cataloging, including FREE Pub Talks, be sure to sign up for the Cat-U mailing list. We will never share your name with 3rd parties.

Gina Valentino
Dean of Marketing,
President, Hemisphere Marketing, LLC