SLAP! 5 Copywriting Errors Costing You Money
I read a good article about copywriting. It was to the point and spot on.
The one take-away that was new to me was S.L.A.P. The point was to ensure your copywriter follows the S.L.A.P. rules to compel your reader (prospective buyer) to:
- Look or Listen
Here’s the link to the full article. Quick read, and definitely worth it.
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Dean of Marketing, CatalogUniversity.com
President, Hemisphere Marketing, LLC