No, no, and no

I have a coupon from Soft Surroundings from a past purchase. The coupon expires on 7/22/13, so I decided to pop onto the site today to take a look around. There is a carousel of slides on the homepage with excellent photography. I see a pair of summer sandals I like and try to click through. Unfortunately the carousel has rotated and I can’t click, but I do find the shoes through navigation, so all is well.

So I’m on the shoe page. I find the sandal. It’s available in the color I want and in my size. Then I click on reviews and there is just one, titled “No, no, and no”. Basically, the review pans the shoe as a very bad, squeaky buy.

Now maybe it’s just my OCD, but before I featured a shoe on my homepage, I think I would take a look at the reviews of the product to make sure I didn’t see “No, no, and no” as the only review. It seems like such a basic step to take. Even in a squeaky sandal. Just sayin’…

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The Catalog Blog covers opinions and information on all things catalog. Have something to add? Leave a comment below. Catalog University is devoted to helping you get ahead in the fun and fascinating world of catalogs. If you want even more information about cataloging, including FREE Pub Talks, be sure to sign up for the Cat-U mailing list. We will never share your name with 3rd parties.

Janie Downey
Co-founder Catalog University
www.cataloguniversity.com

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