Here’s a direct marketing tip that is so wonderful you just have to laugh. I was at the NEMOA conference talking with a group about the dustup Bill LaPierre is having with the co-ops when Todd Smith, president of Whitley’s Peanuts, said “I have a co-op success story. We told the co-ops to get us a list of everyone with Whitley in their name, first or last. The response was amazing. I only wish there were more people named Whitley.”
So there you go. Some out of the box thinking to get your day started and another shining reason to go to NEMOA. You just never know what you will learn.
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