Is anyone printing a mini-catalog?

I looked at printing mini-catalogs years ago when I ran catalog production for L.L.Bean, but decided to not go this route. I didn’t think there was enough space to justify the time it would take to pull together the creative.

Now here’s an article that talks about a mini-catalog with a wrap-around cover that seals with booger glue – avoiding the cost and opening issues of wafer seals. This means the piece mails as first class, but at a economic rate. It still only allows for a small amount of product, but I like the idea better now – especially as a web-driver. Here’s a link to the article in Multichannel Merchant.

If you are printing a mini, we’d love to hear how it is doing!

Join the Catalog University mailing list to get updates on our Free Pub Talks with industry leading speakers, new classes and great information. You can also follow us on Twitter and if you would like us on Facebook we would be grateful.

Janie DowneyCo-founder Catalog University