Invest in Yourself

Over the weekend, I finished reading, Control Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends on It, by Mitch Joel. I picked up a ton of ideas.

#1: If you aren’t excited about going to work on Monday mornings, you are wasting time and energy on something you shouldn’t be working on. Work should be fun. If you aren’t having fun, then make a change. Afraid to make a change? Check out this touching video from the founder of Buddy Media.

Here are a few other ideas from the book:

  • Times are changing fast for direct marketers. If you don’t invest in new learning, you will be left behind. This is a time of both underemployment, and new ideas. Anyone can self-publish, start a web business, or attempt funding for a great idea through sites like Kickstarter.
  • Starting a new business isn’t for everyone, but there are resources and advisers out there to help you.
  • Blogs are a great way to learn. Mitch’s blog is www.twistimage.com/blog. Mitch also recommends Occam’s Razor – from Avinash Kaushik, Digital Marketing Evangelist at Google. My personal favorite for marketing ideas and inspiration is Seth Godin’s blog.

The idea of investing in yourself to keep yourself marketable is smart. And if it makes you happy as well, then it’s sort of like feng shui for the soul.

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The Catalog Blog covers opinions and information on all things catalog. Have something to add? Leave a comment below. Catalog University is devoted to helping you get ahead in the fun and fascinating world of catalogs. If you want even more information about cataloging, including FREE Pub Talks, be sure to sign up for the Cat-U mailing list. We will never share your name with 3rd parties.

Janie Downey
Co-founder Catalog University

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