Online shopping kind of sucks.
I’ve spent the last 30 years with a laser focus on how women shop and what we have now isn’t cutting it for women. The web was designed by engineers and coders who value speed and efficiency. They did a brilliant job, it’s fast and efficient, but if you actually like shopping, if you want a journey, and beauty, and a fluid shopping experience, it still kind of sucks.
Women make 85% of all online purchases and they shop differently than men. So why isn’t online shopping geared for the way women shop?
On the train, coming back from NEMOA in 2016, I had a moment of creative clarity and after four years of work, a patent, and joining forces with an MIT Ph.D., we built a way to make online shopping fun and engaging, without changing the website. It’s kind of magical. I have resisted talking about Stylaquin on the Cat-U Blog, but it really is a game changer and it does bring the beauty and engagement of catalogs to any website so I think it’s relevant. As a marketer, I think it’s important, and as a woman who does a lot of shopping online, I want it on every site I shop. 🙂
Here’s a 1-minute video that explains it. It’s currently in beta, our first tester is up over 400% and the return customer rate is over 30%. Okay tribe—let me know what you think!