Motivation and Reward

I follow Blanchard Leader Chat’s blog. Their last post was titled “Is it Time to Rethink Maslow’s Hierarchy of Needs?” and it focuses on new research about how to keep employees motivated. Research suggests that three psychological needs should be met early and often:




The last one, Competence, is all about education and it struck me that education is being connected to motivation more and more. We are happier when we learn. We are stronger when we learn from each other. I would like to put a bug in the ear of all of you who have skills to share—catalogers need peer-to-peer learning. You won’t find classes on cataloging at ivy league schools or even your local junior college. (Though we will be partnering with NEMOA to bring you hands-on classes this spring. More on to come on that.) As an industry we share information because it helps us all. The willingness to share in cataloging is one of the things I love the most about catalogers. If you’re looking for a new year’s resolution, think about sharing your knowledge at Cat-U. It benefits the entire industry and 50% of the subscriptions goes directly to the people who are responsible for creating the classes. Contact the Dean of the college you would be presenting in and they’ll help you get started. Currently we have over 90 classes and Pub Talks on Cat-U and together we can build a strong, vibrant and educated catalog and direct marketing community!

Deans at Catalog University

Sarah Fletcher
Co-founder Catalog University
President/Creative Director Catalog Design Studios