8 Habits of People Who Always Have Great Ideas

I loved an article this morning in Fast Company. The big messages for me include:

  1. We all have the capacity to be creative.
  2. Creativity takes time.
  3. Truly creative people are will to take the risk to start from scratch with a new idea.

These are ALL tricky concepts for creative folks in direct marketing.

We tend to hire only those with deep credentials – which means we hire people who know how things have been done – but maybe not how they COULD be done.

Then we are in a hurry all the time. Does anyone remember a time when we have an “off-season” to really plan and give ourselves time to be creative?

And how about starting with a new idea in a risk-free environment…? The most creative many of us get is when we find new software that helps us create in a more efficient way (see point #2).

I don’t have an easy answer here. But how about bringing someone into your company from another industry who doesn’t know all of the “shoulds” and “musts” of direct marketing? And how about hiring more young people who don’t know everything about our business – and then giving them an opportunity to try new things?

And can we schedule in time to be more creative? I knew a merchandising group one time who planned in time to go on quarterly field trips to museums looking for creative seeds. Love that.

How do we get out of our way to come up with innovative catalog and web ideas?

Here’s a link to the full article in Fast Company. What’s your company working on? I’d love to hear your thoughts!

online catalog design class focusing on covers

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