2014 Online Testing Award Winners
Every year Which Test Won shares their testing award winners. Every year I come away with some good actionable learning. This year I learned that I still had a lot to learn. Take the tests for a spin and see if you can guess the winners.
It is becoming even more clear that every category, every customer, every business is just a little different, and what worked for one business may bomb for another. Best practices that once were an easy A+, like people versus no people in images, are being proven wrong in some cases. There are some really interesting tests in the bunch. Congratulations to Ballard Designs who had several wins. Testing is in catalogers DNA so even if you aren’t on the web side of things dive in, you’ll have fun.
Did you see anything of particular interest for catalogers? Do you have tests results you can share with us? We would love to hear from you.
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President/Creative Director Catalog Design Studios Inc.
Co-Founder Catalog University