2014 Online Testing Award Winners

Every year Which Test Won shares their testing award winners. Every year I come away with some good actionable learning. This year I learned that I still had a lot to learn. Take the tests for a spin and see if you can guess the winners.

It is becoming even more clear that every category, every customer, every business is just a little different, and what worked for one business may bomb for another. Best practices that once were an easy A+, like people versus no people in images, are being proven wrong in some cases. There are some really interesting tests in the bunch. Congratulations to Ballard Designs who had several wins. Testing is in catalogers DNA so even if you aren’t on the web side of things dive in, you’ll have fun.

Did you see anything of particular interest for catalogers? Do you have tests results you can share with us? We would love to hear from you.

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The Catalog Blog covers opinions and information on all things catalog. Have something to add? Leave a comment below. Catalog University is devoted to helping you get ahead in the fun and fascinating world of catalogs. If you want even more information about cataloging, including FREE Pub Talks, be sure to sign up for the Cat-U mailing list. We will never share your name with 3rd parties.

Sarah Fletcher
President/Creative Director Catalog Design Studios Inc.
Co-Founder Catalog University

 

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