Catalogs are a great equalizer

I have often read about how early catalogs helped get goods to rural people, but I never thought about how cataloging was a great equalizer during the Jim Crow era in the south. If you were unwelcome or treated poorly within your community, shopping from a catalog gave you anonymity and access to goods you might never be able to purchase otherwise.

Catalogs, along with e-commerce, continue to bind us by crossing state boundaries bringing us a world of options we might never find locally. If you’re part of this world, here’s to you! And here’s to the democracy of catalogs!

And here’s a link to the full article in the Washington Post.

Janie Downey
Co-founder Catalog University
Founder Organizational Habits