Last year I took a fresh look at swapping out covers for versioning and realized that changing how the catalog signatures (pages that get printed together) were bound together allowed clients to have greater flexibility at very little cost. Here’s how it works. The traditional pagination for a 36-page catalog has a 4-page cover and […]
Presenters at Catalog University are the best in the industry—professionals who have honed their direct marketing skills at companies like L.L.Bean, Lands’ End, IKEA, Home Depot, Disney and more.Our Presenters ►
Take any class at Catalog University when you have time–at home, at work, even on your phone. You’ll get unlimited learning for just $24.95/month.
Subscribe for a full year and get two months free!Subscribe Today ►
Join our mailing list and become part of the Cat-U community. We’ll send you a copy of The Great Catalog Checklist FREE. You’ll also get weekly updates on free events and new classes. Don’t worry, we’ll never share your name. Ever.Join Our Mailing List! ►
FREE Pub TalkPopular Classes
Upcoming Pub Talks and Events
Looking for a great way to learn more about cataloging, catalog marketing, design and more?
Cat-U offers FREE Pub Talks to keep you informed and up to date on topics and trends in the industry. These fun and informal talks are live in the Cat-U Pub and last about 45 minutes.
Here’s What Our Subscribers and Pub Attendees Have to Say
I love Catalog University and am so glad to have found your site. It has been a godsend in helping me “justify” why we need to redesign our catalog to our management and in training my newly developed catalog team of design and production workers, who have little to no experience. Keep up the great lessons!
We love Catalog University as a resource. It puts into words so much of what we hope to bring into practice here. Thanks for helping us create a best practices model. We are giddy with the support.
I enjoyed being able to chat and ask questions during the session.
Wonderful. Thank you!
Catalog Design and Marketing Classes When You Need Them
Catalog University is dedicated to helping catalog professionals find the information they need to be successful. We offer a range of online classes taught by top names in the industry. When you take a course at Catalog University you are directly supporting the presenters who teach them, because half of your subscription fee goes back to the Deans and presenters. We think it’s the best way to share knowledge and reward the people who took time out of their busy work schedules to show you how to work smarter, think outside the box, and get results!Subscribe Today ►
- Catalog Strategy Classes
- Catalog Design Classes
- Catalog Production Classes
- Catalog Marketing Classes
- Catalog Analysis Classes
- Catalog Marketing Strategy Classes
- Merchandising Classes
- Classes on Inventory and Inventory Management
- Classes on Merchandise Assortment Analysis
- E-commerce Classes
- Email Marketing Classes
- Call Center Management Classes
- And much more!
Cataloging is a Challenging Industry
There are over 20,000 catalogs in the US alone. Catalog University is the only place dedicated to sharing knowledge so that we can all get ahead. One of the wonderful things about catalogers is we all help each other because the best indicator that someone will buy from your catalog is if they have ever bought from any other catalog. Catalogers want every catalog to be successful and that is the foundation Catalog University is built on.
If you’re ready to learn more about this fascinating industry drop in on a FREE Pub Talk, take a class in the area you work in or, even better, learn more about one you don’t. If you have a question about cataloging ask one of the Deans, they’d be happy to help.
Catalog University, where smart catalogers go to learn!