Learn catalog design and marketing from industry experts.Advance your Career

Presenters at Catalog University are the best in the industry—professionals who have honed their direct marketing skills at companies like L.L.Bean, Lands’ End, IKEA, Home Depot, Disney and more.

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Take a class on catalog design and marketing whenever you have time.Classes you can afford

Take any class at Catalog University when you have time–at home, at work, even on your phone. You’ll get unlimited learning for just $24.95/month.

Subscribe for a full year and get two months free!

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Save on Catalog design and Marketing ClassesGet The Great Catalog Checklist Free!

Join our mailing list and become part of the Cat-U community. We’ll send you a copy of The Great Catalog Checklist FREE. You’ll also get weekly updates on free events and new classes. Don’t worry, we’ll never share your name. Ever.

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New Courses

 


Upcoming Pub Talks and Events

Catalog University Free Pub Talks

Looking for a great way to learn more about cataloging, catalog marketing, design and more?

Cat-U offers FREE Pub Talks to keep you informed and up to date on topics and trends in the industry. These fun and informal talks are live in the Cat-U Pub and last about 45 minutes.

If you miss a Pub Talk, don’t worry, they’re recorded and free for about a week after the talk. Want to receive updates on upcoming Pub Talks and new classes? Join our mailing list.

  1. Pub Summer Break!

    May 25 @ 8:00 am - August 31 @ 5:00 pm

Recent Blog Posts

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Winning Email Headlines

While most email boxes are full to the brim, email continues to an effective way to talk with existing customers and to find new customers. I loved an article this morning in FastCompany about what to include or not include in a winning subject line.

“But I like the way it was better.”

Admittedly I’m a bit of a TED Talk junky. The one below by Dan Gilbert has stuck with me over the years. Every time I think about what I’m going to show a client, or present at a conference, any time choice is involved, I think about this talk. It’s about what makes us happy […]

Surprise—she’s not your customer!

Here are two catalogs that came in the mail recently, Leonisa and Venus. They are both strong covers, both have strong messaging, though Venus is the clear winner on that front. You would think that I would be giving them both big thumbs up, but I’m not. They were completely wasted, would have gone right […]

 

Here’s What Our Subscribers and Pub Attendees Have to Say

Wonderful information!

Laura

I love Catalog University and am so glad to have found your site.  It has been a godsend in helping me “justify” why we need to redesign our catalog to our management and in training my newly developed catalog team of design and production workers, who have little to no experience.  Keep up the great lessons!

Corinne

We love Catalog University as a resource. It puts into words so much of what we hope to bring into practice here. Thanks for helping us create a best practices model. We are giddy with the support.

Carol

I enjoyed being able to chat and ask questions during the session.

Megan

Wonderful. Thank you!

Colleen

 

Catalog Design and Marketing Classes When You Need Them

Catalog University is dedicated to helping catalog professionals find the information they need to be successful. We offer a range of online classes taught by top names in the industry. When you take a course at Catalog University you are directly supporting the presenters who teach them, because half of your subscription fee goes back to the Deans and presenters. We think it’s the best way to share knowledge and reward the people who took time out of their busy work schedules to show you how to work smarter, think outside the box, and get results!

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Cataloging is a Challenging Industry

There are over 20,000 catalogs in the US alone. Catalog University is the only place dedicated to sharing knowledge so that we can all get ahead. One of the wonderful things about catalogers is we all help each other because the best indicator that someone will buy from your catalog is if they have ever bought from any other catalog. Catalogers want every catalog to be successful and that is the foundation Catalog University is built on.

If you’re ready to learn more about this fascinating industry drop in on a FREE Pub Talk, take a class in the area you work in or, even better, learn more about one you don’t. If you have a question about cataloging ask one of the Deans, they’d be happy to help.

Catalog University, where smart catalogers go to learn!