The 3 rules of advertising are benefit, benefit, benefit When you want to increase sales of a product, the most important thing to do is determine the benefit. What is the product going to do for the customer? Most product copy focuses on the attributes, product specifications, what it does, what it’s made of, where it […]
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Upcoming Pub Talks and Events
Looking for a great way to learn more about cataloging, catalog marketing, design and more?
Cat-U offers FREE Pub Talks to keep you informed and up to date on topics and trends in the industry. These fun and informal talks are live in the Cat-U Pub and last about 45 minutes.
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I love Catalog University and am so glad to have found your site. It has been a godsend in helping me “justify” why we need to redesign our catalog to our management and in training my newly developed catalog team of design and production workers, who have little to no experience. Keep up the great lessons!
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Catalog Design and Marketing Classes When You Need Them
Catalog University is dedicated to helping catalog professionals find the information they need to be successful. We offer a range of online classes taught by top names in the industry. When you take a course at Catalog University you are directly supporting the presenters who teach them, because half of your subscription fee goes back to the Deans and presenters. We think it’s the best way to share knowledge and reward the people who took time out of their busy work schedules to show you how to work smarter, think outside the box, and get results!Subscribe Today ►
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Cataloging is a Challenging Industry
There are over 20,000 catalogs in the US alone. Catalog University is the only place dedicated to sharing knowledge so that we can all get ahead. One of the wonderful things about catalogers is we all help each other because the best indicator that someone will buy from your catalog is if they have ever bought from any other catalog. Catalogers want every catalog to be successful and that is the foundation Catalog University is built on.
If you’re ready to learn more about this fascinating industry drop in on a FREE Pub Talk, take a class in the area you work in or, even better, learn more about one you don’t. If you have a question about cataloging ask one of the Deans, they’d be happy to help.
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