Using social media engagement to improve your brand.
Scott Stratten is a marketing guru, author, and social media critic. In this funny and irreverent session recorded at NEMOA (the National Etailing and Mailing Organization of America), Scott teaches us that marketing and customer service have changed forever – and that engagement is now the Big Kahuna.
It’s not “if” your customers are talking online, it’s “how often” and “where.”
This online class explores the ripples of online engagement with an eye toward the horizon. What tools best suit your needs? And which ones should you ignore? Surf through the shifting tide of online engagement to learn how to hang with your customers and get them stoked about your brand in an ever-changing social sea.