Stories are powerful tools for increasing engagement. In this online copywriting course, Lois Brayfield shows how brands like Silpada, J.L. Powell and Shinola have been able to harness this power and drive customer engagement. These brands harness the power of storytelling and craft it into the products they make, the way they interact with customers and every product presentation they create. Customers are enchanted, enticed and engaged as the brand’s story is woven though both the visuals and the copy.
Which came first, the story or the brand?
In truth the story is the backbone of these brands, the reason they exist and the thing that customers connect with. Lois explains how the story is crafted and provides tip on how you can craft your own story.
This class is a great way to see real examples of storytelling at it’s best and to get the wheels turning about how you can use storytelling in your own catalogs and marketing efforts.