Creating meaningful catalog pagination is part data, part art, and part zen. Done correctly, the sum of the parts becomes greater than the whole. Learning the art of pagination requires taking a leap of imagination. You need to open yourself to possibilities and opportunities. And you need to make that journey through the eyes of your customer. If you’re looking for ways to improve engagement and increase sales, pagination can really make a difference.
Veteran Catalog Designer, Sarah Fletcher, will show you how she reaches her zen. A place where you’re creating rhythm, telling stories, and curating an experience for your customers. Sarah will show you how she pulls a catalog apart and puts it back together. And she’ll share where to look for opportunities, and the simple tools she uses to find them.