Can You Use Important Search Terms and Still Write Great Copy?
Jeff Ryan has been writing great copy for a few decades. While he was the head writer at L.L.Bean, Jeff was the go-to guy for any team that needed a terrific headline, or were struggling with a hard-to-describe new product.
Learn copywriting tips from an industry expert.
In this recorded Pub session, Jeff talks about how to get at the essence of great copy – without writing just for the Bots.