Ideas for covers, tip-ons, wraps, wallet cards, bind-ins and other gizmos worthy of a test.
Testing is in the DNA of every successful cataloger. Finding the right message, offer, and products can do magical things to your bottom line. But have we become too complacent in how we test? If your direct mail testing ideas have become a bit lackluster then maybe you should consider vehicles that other brands have found to increase response.
Direct mail testing advice from the pros
Join Lois Brayfield, Catalog University Dean of Creative as she talks with two seasoned catalog experts who have found the secret sauce to increasing ROI, even with a more expensive tactic. You’ll hear from Wade Lee Jones, Senior Director, Direct to Consumer at The Journeys Group; and, Christopher Werler, Catalog & Direct Mail Marketing Consultant and CEO of Amherst Direct.
This lively discussion covers their thoughts on:
What is most important when testing a new format?
How do you measure success?
What are some of your more successful tests?
How do you determine the best offer?
This session promises to be packed with plenty of take home goodies for your testing initiatives. No matter if you are currently testing, or just wishing you had more answers, this is a Pub Talk you won’t want to miss!