Most website critiques focus on the things that customers see, the UX, the pretty stuff. This website critique focuses on what google sees, and the things that impact SEO, site rank, and traffic.
One Answer from Google
Chris talks about the current direction of internet search which is providing one answer to consumers. This will have a huge impact on your search results and how customers find you.
Fallout from the Year of Mobile
The “year of mobile” was last year, and you probably felt the impact of that change on your site. Chris explains what changed, why it changed, and most importantly, provides free tools you can use to find out how badly it hurt your site. That drop in new visitors you may have seen over the past year, yah, Chris explains exactly what happened.
Getting Traffic to the Site
Chris shares some of the new technology that Google is favoring, like AMP. Understanding what Google wants is the first step to giving Google what it wants, and making Google happy is job one. Chris provides three free tools to help you determine if your site is getting it right.
Finally, Chris takes all the great learning and applies it to Cross Jewelers and Victorian Trading Company. You get to see how all the pieces fit together. Chris explains what the test results mean for each company and how they can improve. The explanation of how Cross Jewelers was playing a zero sum game was fascinating.
This was an excellent Pub Talk with lots of great take aways.