Every year Cat-U co-founders Janie Downey and Sarah Fletcher save the best and the worst direct mail pieces that come through their mailboxes. Cats and Bacon is the rundown of what made the cut. It’s a fun and irreverent look at the best and worst of the year. 2018 had some great Direct mail trends and implementations as well as the odd “They did what?!” moment.

If you are looking for some great ideas you can implement for 2019, there are plenty of delicious nuggets of wisdom. Cats and Bacon showcases lots of great ideas and stand out creative. There are also plenty of “Oh dear!” moments, a few cringe-worthy giggles, and some genuine head-scratchers.

If you’re in direct mail or a catalog geek, you’ll enjoy the fast-paced review of what worked and what didn’t. It’s a great way to pick up tips and tricks that will make your 2019 strangely irresistible.