Preparing for a media interview is vital. Having your company featured in print and broadcast media can be an incredible experience. Or a bad media experience can be devastating.
This marketing class, from a seasoned PR professional, provides tips for what to do before, during, and after an interview.
Be prepared to make the most of your media interview. News-worthy publicity can help raise awareness of your company or brand. It helps build corporate and brand credibility and trust. And most importantly, it generates excitement with your customers.
Lisa Hahn spend years managing publicity for the Direct Marketing Association. Her efforts frequently had her on the Today Show introducing innovative catalog products. Put Lisa’s name in the search box on our home page to see Lisa’s other classes at Catalog University.