Paper, it’s a huge part of the catalog business. Large catalogers buy their own paper, smaller catalogers buy from their printer. How do you know which is right for you? What grade should you use? And what about recycled paper and sustainability? Understanding how paper is bought, sold, and made, can help you make better decisions for your brand and for your budget. This is a great class to take if you are new to paper or are considering buying your own paper.
How to buy paper
Veteran paper pro, Charlie Bollman, takes you through what print brokers do, and what to expect if you buy your own paper. He also shares the advantages and disadvantages of buying from a printer and buying from a broker. Price isn’t everything and understanding your options will help you make a smart decision.
How is paper made?
Charlie walks you through the entire paper making process. He explains how different content affects paper. Not sure what the different grades of paper mean? You will learn what goes into paper, (and it’s not all wood) how it’s processed from pulp to sheets, and how it’s calendared and coated. Having a solid understanding of the process will help you understanding why certain sheets are whiter and brighter, as well as what sheets will best showcase your brand in the finished catalog.
There are many factors to consider when choosing an environmentally smart paper for your catalog. Charlie explains what paper making processes most impact a paper’s carbon footprint. He shares where you can make a contribution and where it just doesn’t make sense. Charlie also offers a list of factors you can talk about with your paper broker or print rep to help you make smart choices. Finally he offers some insight on how to craft an environmental impact statement.