This is a fast paces course industry veteran Georg Mollo uses A through Z as the framework for is popular best practices course. This online merchandising and marketing class gives you a checklist for your next strategic planning merchandising session.
A is for Analysis
An George Mollo shares is hard won insight into what you need to pay attention to in order to drive sales. Next up: Branding, and so it goes with tips and tricks guaranteed to make you think, save you time and increase sales. This online merchandising class will show you how to identify product heroes, improve vendor relationships, and much, much more. You may never look at your planning process the same way again!
As always, George finishes with his three rules for success. He has used them to great effect with companies like Lillian Vernon, Disney Direct and J. Crew. If you are looking for a class to get your brain firing and your juices flowing, this is a great one to start with. This class assumes a basic working knowledge of catalog marketing, merchandising and planning.