Email marketing is the #1 generator of new customers
Email marketing has become a significant tool for direct marketers. Most companies we talk to have at least one person assigned specifically to email marketing – and the power of email marketing continues to grow.
In this fast-paced session with industry expert Reggie Brady, you’ll learn industry insider tips for how to make your email campaigns more effective. Reggie likes to teach using relevant case studies that show how the rules of the road are changing.
In this online email marketing class, you’ll learn:
How marketers are streamlining the sign-up process
4 approaches to email design that take the mobile phenomenon into account
6 types of email segmentation you can take advantage of
2 triggered messages you can’t live without
Integrated marketing – a look at catalogers who do it right
Reggie Brady is one of our favorite presenters at Catalog University. We have listened to this session and other session as we improve on our email marketing! If you like this session, put Reggie Brady’s name in the search box on our home page to see her other classes.