If you don’t know what a call to action is you are about to learn one of the most powerful tools in the direct marketing arsenal. Asking for the sale seems so simple and yet in the age of online, offline, print, internet, social what you ask and how you ask it require careful thought.
Hierarchy of a call to action
Lois Brayfield breaks down the classic call to action into a funnel with four distinct parts. She explains how each part of the process affects the customer and the likelihood of whether or not they will act.
Understanding Good, Better, Best
Using examples and clear thinking Lois shows you how to take a call to action from good to better and then from better to something that is crystal clear and compelling. Whether you are trying to get your customers to connect on social media, ask for a quote, or try a new product this class will show you how to look at your call to action through your customer’s eyes. Lois also shares what Tony Hsieh, CEO of Zappos calls his ICEE test.
Can a call to action be combined across channels?
Not only can it be used across channels Lois shares how a simple prospecting model increased prospecting efforts by an additional 1.8% (that’s a big number for direct marketers) AND converted an additional 27% into buyers.
Lois Brayfield is a genius at finding new ways to bring your brand to life. This class will help you harness the awesome power of a strong call to action in your next promotion. Watch it now, you’ll be glad you did!