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From the Catalog Blog:

Not saying “Thank You” cost Nordstom’s BIG money

This week the big news in Direct is that Nordstrom’s has had to cut it’s forcast because it cut it’s direct mail program. But the big takeaway isn’t that direct mail is awesome, though it is. The big takeaway is that saying “Thank you” to customers is one of the most powerful things a brand […]

What is the future of catalogs?

In 1998 I first heard that online was going to kill catalogs. Thirty years later they are still here, still relevant and gaining a younger audience. But as technology advances and retail evolves what will happen in 2025? I am thrilled that Kevin Hillstrom is also pondering this very thing and will be sharing his […]

Online shopping kind of sucks.

I’ve spent the last 30 years with a laser focus on how women shop and what we have now isn’t cutting it for women. The web was designed by engineers and coders who value speed and efficiency. They did a brilliant job, it’s fast and efficient, but if you actually like shopping, if you want […]


Welcome to the College of Leadership & Finance!

New Classes

 

Find the catalog training classes you need to get ahead

Whether you are looking to improve your own skills, or find catalog training courses for your staff, Catalog University is a great value. We offer discounts for groups over five individuals and can work with you to develop individualized training programs.

Take catalog training classes whenever it’s convenient

And for a fraction of what a single class would cost at $24.95/month per person. There are many interesting catalog leadership classes at Cat-U and we are adding more all the time.

Leadership training tips

If you are having trouble with difficult employees start with “Bad Apples and Effective Leaders“. If you want to get a better deal from vendors by honing your negotiation skills check out “Negotiation Training“. Want to improve company moral? Check out “Powered by Positivity!“.

Build your skills

Take the Catalog University class on “Preparing for Media Interviews” and never say “Shoot, I wish I had remembered to say ____” again. You can also learn more about other areas of cataloging that directly impact the bottom line by taking classes in any of the other colleges.

Want to understand what makes great catalog creative? Check out “Core Principles in Catalog Creative” or “The New Call to Action and How to Make it Work“.

Looking to shake things up? Watch Andy James, of New Pig, talk about “Web First Workflow: Is It Right for You?” and learn how changing to a web-first workflow radically increased efficiency for Merchandising, Marketing and Creative.

If you have questions or aren’t sure where to start just ask, Janie Downey, She would be happy to answer questions and point you in the right direction.

Catalog University is dedicated to helping catalogers succeed! Half of your tuition goes directly to the deans and presenters. We feel that’s the best way to reward the working professionals who are taking time out of their busy schedules to help you succeed in the complex and fascinating world of catalogs.