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From the Catalog Blog:

It’s that changeup time of year

I’m not really much of a baseball gal (Go Sox!) but the changeup I’m talking about is the cover changeup. Every year all good catalogers will take the results from the previous year and see which covers did the best. There is always the winner that works every time. A hero shot of the best […]

Pull up! Pull up! Behold the slide to irrelevance

A friend and colleague, Kristen Stetson, asked me recently if I knew someone at The Company Store. I don’t, but when you are done reading this please pass it on if you do. The disconnect Kristen saw a headboard that she liked in The Company Store catalog. She was looking for a headboard so this […]

Avocado dog food

Everytime you add new product you have to position it. Positioning is the story you tell the customer about why they want it and what it will do for them. The first and most important question is “What is it good for?” That isn’t a simple question—consider the avocado. In the 70’s, when avocado growers were […]


Welcome to the College of Leadership & Finance!

New Classes

 

Find the catalog training classes you need to get ahead

Whether you are looking to improve your own skills, or find catalog training courses for your staff, Catalog University is a great value. We offer discounts for groups over five individuals and can work with you to develop individualized training programs.

Take catalog training classes whenever it’s convenient

And for a fraction of what a single class would cost at $24.95/month per person. There are many interesting catalog leadership classes at Cat-U and we are adding more all the time.

Leadership training tips

If you are having trouble with difficult employees start with “Bad Apples and Effective Leaders“. If you want to get a better deal from vendors by honing your negotiation skills check out “Negotiation Training“. Want to improve company moral? Check out “Powered by Positivity!“.

Build your skills

Take the Catalog University class on “Preparing for Media Interviews” and never say “Shoot, I wish I had remembered to say ____” again. You can also learn more about other areas of cataloging that directly impact the bottom line by taking classes in any of the other colleges.

Want to understand what makes great catalog creative? Check out “Core Principles in Catalog Creative” or “The New Call to Action and How to Make it Work“.

Looking to shake things up? Watch Andy James, of New Pig, talk about “Web First Workflow: Is It Right for You?” and learn how changing to a web-first workflow radically increased efficiency for Merchandising, Marketing and Creative.

If you have questions or aren’t sure where to start just ask, Janie Downey, She would be happy to answer questions and point you in the right direction.

Catalog University is dedicated to helping catalogers succeed! Half of your tuition goes directly to the deans and presenters. We feel that’s the best way to reward the working professionals who are taking time out of their busy schedules to help you succeed in the complex and fascinating world of catalogs.